🏗 Construction & Trades

Lead Generation
for Trade Businesses
That Mean Business

Trade businesses across Banbury, Bicester, Towcester and Southam are winning jobs online every week. The ones that aren’t are relying on word of mouth and wondering why the phone has gone quiet. We generate consistent leads for roofers, builders, electricians and contractors.

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We work with

RoofersBuildersElectriciansPlumbersContractors
3×More Enquiries on Average
94%Client Retention Rate
180dAvg. to First Page Rankings
40+Trade Clients Served

The Problem

The Lead Generation Problem
Every Trade Business Faces

You’re good at your trade. Your work is high quality. Customers who use you recommend you to others. But word of mouth isn’t enough on its own — and you know it. The pipeline runs hot and cold. Some months are good. Others are quiet. And when things go quiet, there’s no reliable way to turn the tap back on.

🔍
Invisible to Local Buyers
When a homeowner needs a roofer or a landlord needs an electrician, they search Google. If you’re not at the top of local results, that job goes to a competitor who did the SEO properly.
📄
Website Doesn’t Convert Visitors
Even when you appear in search results, the website loses visitors before they make contact. It loads slowly on mobile, has no obvious phone number, no coverage areas, no trust signals.
⏱
Enquiries Don’t Get Followed Up Fast Enough
Speed is everything in trade lead conversion. A homeowner who submits a quote request at 7pm and hasn’t heard back by 9am has already called two or three other companies.
📊
No Measurement, No Progress
Without tracking what’s working, marketing budget gets wasted on activity that doesn’t move the needle. You can’t improve what you can’t measure.

What We Do

Digital Marketing Built
for Trades & Construction

We combine local SEO, conversion-focused design, and automation to generate consistent, qualified enquiries for trade businesses and contractors.

01
Local SEO for Tradespeople
Google Business Profile, local search structure, and directory citations — so you appear when buyers in your area search for what you do.

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02
Website Design for Trades
Mobile-first, fast-loading trade websites with prominent phone numbers, clear coverage areas and trust signals that convert visitors into enquiries.

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03
CRM for Trade Businesses
Captures every enquiry from every channel, creates follow-up tasks and tracks quotes — so nothing falls through the cracks while you’re on the tools.

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04
Automation for Contractors
Immediate enquiry response, quote follow-up and review requests after every completed job — set up once, running automatically every week.

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Who We Work With

Trades & Contractors
We Work With

We work with a broad range of trade businesses across Banbury, Bicester, Towcester, Southam and the wider Oxfordshire and Northamptonshire area.

🏠
Roofing Companies
🏗
Builders & General Contractors
⚡
Electricians
🌡
HVAC & Heating Engineers
💧
Plumbers
📍
Groundworks Contractors
🌿
Landscapers
🎨
Painters & Decorators
🔨
Carpenters & Joiners
☀
Solar Panel Installers

How It Works

From Quiet Months
to Consistent Pipeline

Most trade businesses have strong skills and a weak digital presence. Closing that gap is straightforward when you know what to fix — and the commercial impact is direct and measurable.

Start the Conversation →

20+Enquiries / Month
3moTo First Results
100%Clients Stay 12+ Mo
1hrAuto Response Time
1
Discovery Call
We audit your current online presence, map your competitors, and identify the gaps that are costing you enquiries.
2
Strategy & Build
We build your SEO foundation, redesign or improve your website, and set up your lead capture and CRM systems.
3
Launch & Optimise
We go live and begin the ongoing process of ranking, testing, and optimising every touchpoint in your buyer journey.
4
Report & Scale
Monthly reporting on what’s working, clear ROI visibility, and a roadmap for scaling what’s generating results.

Real Results

What Happens When
the Phone Starts Ringing

The gap between a strong local trade reputation and a strong online presence is usually significant. Closing it has a direct, measurable impact on pipeline — and it compounds month on month.

“A construction company in Banbury was getting three or four enquiries a month from their website. Within six months — new website, local SEO and a simple CRM setup — they were receiving over twenty qualified enquiries per month and had closed enough new work to justify the investment many times over.”
Construction Company — Banbury, Oxfordshire

Questions

Frequently Asked
Questions

How quickly can SEO generate leads for a trade business? +
Local SEO for trade businesses can produce visible results faster than most sectors because competition is often less sophisticated. Google Business Profile optimisation alone can move results within weeks. Full website SEO typically shows meaningful movement within two to four months.
Do I need a new website or can you improve my existing one? +
It depends on the current site. If it’s built on a modern platform, loads fast and is mobile-responsive, we can often improve rather than rebuild. If it’s on an outdated platform or loads slowly, a rebuild is usually more cost-effective. We’ll tell you honestly which is the right call.
I already pay for leads from a comparison site. Should I stop? +
Comparison sites charge per lead and share those leads with competitors. SEO generates leads that are exclusively yours. Over time, the cost per lead from SEO is typically much lower, and most trade businesses are better served reducing their dependency on comparison sites.
Will a CRM work for a small trade business? +
Yes — and it’s often more impactful for smaller trade businesses than large ones, because the cost of missed enquiries is proportionally higher. We implement CRM systems built for the reality of running a trade business — simple on a phone, designed around how you actually work.